AppLovin invests in Sweet Escapes mobile game developer Redemption Games

AppLovin, a mobile marketing company that also owns its own game studio, has made an investment in Sweet Escapes mobile game developer Redemption Games.

Terms of the deal were not disclosed. San Diego area-based Redemption Games is the brainchild of cofounders Michael Witz and Dan Lin, who led the team that designed and developed chart-topping Cookie Jam (a top match-3 game published by Jam City) with more than $500 million in lifetime sales.

The duo started their company in 2015. Following a $5 million investment from Supercell in 2018, Redemption Games launched Sweet Escapes in July 2019, and the company said it has become the fastest-growing puzzle game in the app store.

Redemption Games will continue to operate independently with existing management.

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Redemption Games CEO Witz said in a statement that AppLovin will help grow his studio, building on the success of Sweet Escapes and enabling the company to create new games.

Above: Redemption Games’ first title is puzzle game Sweet Escapes.

Image Credit: Redemption Games

“We weren’t sure what to expect when we launched Sweet Escapes in July 2019. We were honestly just focused on launching an amazing game and getting it out in front of players,” said Redemption Games chief technology officer Dan Lin, in an email. “We’ve seen more success with Sweet Escapes than we ever thought possible. With AppLovin’s investment, there’s even more potential to scale our game and to launch future games. The AppLovin team consists of more than just business partners — they’re a team we are eager to learn from and we know we will enjoy working and growing with them.”

Redemption Games joins AppLovin’s global mobile gaming ecosystem of partner studios including PeopleFun, Belka Games, Clipwire Games, Firecraft Studios, and Geewa, as well as its in-house studio, Lion Games. Palo Alto, California-based AppLovin has been making strategic investments in gaming studios since 2018.

“We continue to grow our investments in 2020, and we are excited to invest in a local, California game studio,” said AppLovin CEO Adam Foroughi, in an email. “Michael and Dan have a proven track record of producing entertaining mobile games and we look forward to supporting the next wave of their success and scaling their presence worldwide.”

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