Job sites are plentiful, but creative professionals have some challenges in participating with existing ones, as the sites often display their creative images without sufficient resolution, said CEO Greg Gittrich in an interview with VentureBeat.
“With Creatively our whole mission is to champion and helpe creatives,” Gittrich said. “And what Creatively does is give tools to creators across all disciplines to show off their amazing work with free portfolio tools and easy ways to collaborate. Our goal is to help them find jobs and at the same time help brands discover creative talent, especially at a time when many are working remotely.”
The idea came from cofounder Stacey Bendet, CEO of Alice + Olivia fashion company. Gittrich thinks it’s very timely, given that 30 million American workers have recently filed for unemployment benefits since the pandemic began. The original plan was to debut the site this fall, but the company put the plan on a fast track with the pandemic.
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“Stacey came up with the idea because she was building a creative team. And if you are creative or you’re ever been fortunate enough to hire a creative team, you know that the other professional networking sites that exist don’t properly serve the community and don’t allow you really to see the work of creatives,” Gittrich said. “Stacey thought there’s got to be a way to solve this.”
Creatively is a platform designed to connect and help creatives across all disciplines find full-time and freelance work. Creatively focuses on enabling creators to show off their portfolios, with high-resolution images and 30-second videos. The platform also has collaborative features and it was designed by creatives for creatives, Gittrich said.
Creatively wants to enable artists and other professionals to showcase their work and connect authentically, and for companies and brands to discover talent.
The platform supports: photography, film, fashion design, branding, illustration, animation, CGI, app and web design, product development, interiors and architecture, emerging technologies, and much more.
It will also offer work opportunities around the globe. The tools allow creators and companies to give co-creators credit, nurturing a community that recognizes the imagination and skill of its many individual members.
By recognizing and respecting the work of past collaborators, Creatively lets artists expand their networks and invite others to join Creatively to claim credit for their best work.
Gittrich said you’ll find a range of creatives from the world of fashion, marketing, art, media, architecture, design, and entertainment on the beta platform, along with graduates from schools like Parsons, Pratt, SCAAD, and FIT. More than 40 brands and schools have been testing the platform, along with recent graduates and students.
“We expect the numbers of creatives and brands to grow,” Gittrich said.
For now, the site is available for free, but it will likely add monetization options in the future.
“Creatives are a real big part of the workforce and a valuable part of the economy,” Gittrich said. “And that’s why we wanted to expedite a launch to make sure that we could help them, especially with everything we’re all going through. The imagination of creatives is something that is needed now more than ever.”